The server-side ad insertion (SSAI) and in-stream advertising technology offered by FreeWheel has been formally integrated with Harmonic’s VOS®360 Ad SaaS. The integration guarantees dependable functionality within the FreeWheel ecosystem, which is a worldwide technological platform for the advertising sector. It also presents broadcasters and streaming platforms with improved, dynamic ad experiences on live and on-demand video streams.
According to Gil Rudge, senior vice president, products and Americas sales, video business at Harmonic, “achieving technical validation for VOS360 Ad SaaS within the FreeWheel ecosystem underscores the robustness of Harmonic’s technology and represents a significant milestone for the video streaming industry.” “With this integration, publishers will be able to provide more customized and interesting ad experiences, which will increase viewer satisfaction and boost revenue growth.”
Harmonic’s VOS360 Ad is a cloud-native SSAI solution that delivers personalized in-stream ads to millions of viewers. Ideal for live sports streaming, it supports addressable ad formats like double-box and dynamic L-bars to maintain viewer engagement. With a user-friendly interface and developer-ready APIs, VOS360 Ad offers a full workflow for ad delivery and frame-accurate insertion. Its ad reporting dashboard provides key metrics to monitor system health and maximize ad revenue.
According to Marc Lauriac, Executive Director, Business Development and Strategic Initiatives at FreeWheel, “By providing unmatched and centralized connections to the entire ecosystem, FreeWheel’s interoperable platform empowers broadcasters and publishers to unify and optimize decision-making across all global demand sources, helping to achieve increased yield and transparency.” “We’re excited to verify Harmonic’s VOS360 Ad SaaS and incorporate it into our ecosystem to enable the delivery of dependable and innovative advertising solutions that meet the changing demands of the market.”
