The award-winning influencer marketing firm gen.video is thrilled to announce the acquisition of Bounty, an app that helps e-commerce firms on Shopify automatically gather user-generated content (UGC), as well as the introduction of partnrUP, its new platform. With this announcement, gen.video’s goal of assisting companies in developing, growing, and optimizing their collaborations with creators has taken a major step forward.
partnrUP is a revolutionary platform for collaboration that aims to simplify, expedite, and enhance the experience of content creation and approval for all parties involved.
Since Bounty was acquired, clients have instant access to a large network of UGC creators and new performance-based incentives linked to TikTok and Instagram watching. These incentives operate in perfect harmony with gen.video’s commission-based affiliate and ambassador program solutions, enabling businesses to grow their operations.
“Creator content is central to brand marketing, and partnrUP streamlines the process with mobile-friendly tools, deeper commerce integrations, and AI-driven search,” stated Jessica Thorpe, CEO of gen.video. “With Bounty, we’ll expand creator access and offer new ways for brands to incentivize content.”
“We’ve built a network of micro and nano creators, helping brands harness authentic customer voices,” Bounty CEO Abraham Wolke continued. Growth will result from combining this with gen.video’s experience.”
For almost ten years, Gen.video has offered customized creative marketing solutions to well-known companies like P&G and Nike, resulting in notable increases in sales across retail channels.
